POPAI Marketing Legal Guidelines: von Muenster Solicitors

Topics: Guidelines & Tools

Legal Resources for POPAI Members:

Free initial legal issues telephone consultation service and free Marketing Legals Guidelines, thanks to POPAI Official Legal Partner, von Meunster Solicitors and Attorneys.

GUIDELINE SHEETS:

 Thanks to Stephen von Muenster, von Meunster Solictors & Attorneys.

 

MARKETING LEGALS OVERVIEW: WHAT YOU NEED TO KNOW - FREE SESSION, FRI SEPT 16, HALL 5 SYDNEY SHOWGROUND - at the 2016 POPAI Marketing @ Retail Summit.  

Marketing Legals – an interesting and interactive overview that summarises the laws, regulations and codes that impact upon advertising and marketing communications that all marketers and agencies should be aware of through a discussion of current in market-examples where brands got it wrong. In this presentation Stephen will examine the practical impact of the consumer laws, copyright, trade marks and privacy laws on campaign development and execution across all channels.

Presented by Stephen von Muenster, industry lawyer and legal adviser to The Communications Council, the Media Federation, the Public Relations Council and POPAI: the Global Association for Marketing at Retail.

About Stephen von Muenster

Bachelor of Laws (Honours); Master of Laws (Media, Communication and Information Technology Law specialisation).

Stephen is the principal of von Muenster Solicitors & Attorneys, a specialist advertising, communications and media law firm based in Surry Hills, New South Wales. Stephen has specialised in advertising, communications, marketing, promotions and media law since 1995. He has developed a keen interest in emerging technologies, media and the interactive and digital mediascape and in recent times has advised extensively upon social media, online reputation management, resonant content and the use of big data. Stephen and his team regularly advise the industry, brands, agencies and individuals in respect of all legal and commercial issues facing these diverse industries. He is the legal adviser to The Communications Council, the Media Federation, the Public Relations Council and POPAI, the Global Association for Marketing at Retail. He is a regular presenter for these industry bodies on matters of legal and regulatory compliance including recent presentations on Social Media Law and the introduction of the new Privacy Laws. Stephen regularly presents at CommsCon, Mumbrella 360 and Social Media Week.

About von Muenster Solicitors & Attorneys

von Muenster Solicitors & Attorneys is a Surry Hills based specialist legal practice with intimate knowledge of the advertising, marketing, media, communications, public relations, IT and entertainment industries. The firm has particular experience in advising on evolving communication mediums and sales channels, including experiential, point of sale, digital, mobile, social media and earned media. Since 1998 the firm has acted for, and developed relationships with, Australian and international advertisers, advertising and promotional agencies, media agencies, media providers, related industry bodies and service providers. Stephen and his team regularly advise the industry, brands, agencies and individuals in respect of all legal and commercial issues facing these diverse industries.

Specialist Service Areas

Advertising Clearance
Agency – Client Commercial & Legal Relationships
Augmented Reality & Virtuality
Brand Investigation & Protection
Commercial Advisory Services
Compliance Programs
Contractor & Employee Relationships
Defamation & Slander
Digital & Interactive Media
Dispute Resolution & Litigation
Entertainment Industry & Law
Experiential Marketing
Industry Codes of Practice & Self-Regulation
Industry-Specific Agreements & Awards
Intellectual Property & Confidential Information
IT, Internet & eCommerce
Lotteries & Gaming including Trade & Consumer Promotions
Marketing Law
Media Law
Mobile Media
Privacy and Spam
Social Media
Sponsorships
Sports Law
Earned Media
Online Reputation Management

Industry Focus

The Principal, Stephen von Muenster (Bachelor of Laws (Honours); Master of Laws (Media, Communication and Information Technology Law specialisation), has specialised in advertising, communications, marketing, promotions and media law since 1995. He has developed a keen interest in emerging media and the interactive and digital mediascape and in recent times has advised extensively upon social media, online reputation management and the use of big data. Stephen regularly presents at Sydney University, Mumbrella 360 and CommsCon.

Complimentary Services

The firm provides seminars to Popai on current legal topics designed to assist its members navigate the legal issues and apply risk management principles. Complimentary legal information sheets and guidelines are provided to further assist Popai members in navigating the applicable legal landscape. Popai members can also access our blog to ensure they are up to date with breaking or interesting legal developments. In accordance with stated Popai policy, the firm’s complimentary telephone Q & A legal advice service allows Popai Members to discuss and seek top line guidance on legal and regulatory issues as required.

If we can help in any way or just want to keep in touch, please contact Stephen von Muenster or any one of our solicitors:
P:
02 8221 0933
M: 0417 724 573
E: stephen@vmsolicitors.com.au
T: @vonmsolicitors
F: facebook.com/vmsolicitors
www.vmsolicitors.com.au