POPAI on Shopper Experience: Inside FMCG Magazine

Topics: Areas of Interest, Case Studies, Department & Mass Merchant Stores, Featured, Grocery, Home (News & Articles), Industry Sectors, Innovation, Insights & Research, Integrated Path to Purchase

POPAI has been writing a series of insight articles on Shopper Experience, for Inside FMCG magazine.

You can find them here:

From Shopper Marketing to Shopper Experience 

Using Data to Increase Shopper Participation

The Occasion Opportunity

Shopper and Brand Co-Creation: Selling to Themselves

Technology: a Win-Win for Brand, Retailer and Shopper

Emotion: the New Shopper Currency

Subscription to Inside FMCG quarterly is free with your POPAI membership.