POPAI Trend Watch – powered by ShopScience week commencing 30/05/16

Topics: Case Studies, Digital, Insights & Research, Integrated Path to Purchase, Market Intelligence, Trend Watch

M&M’s hit the spot with their new airport shopper marketing campaign

M&M’s International Travel Retail partners with DFS Group to open an exciting new M&M’s shop-in-shop concept at DFS, Hong Kong International Airport in Terminal 1. With its 35 sq.m, the shop is the largest M&M’s shop-in-shop in travel retail globally and it attracts travellers by offering them a unique, entertaining and fun travel experience.

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The omnichannel customer experience is poised to take off in regulated industries

The omnichannel customer experience is nothing new, especially in the consumer and retail industries. Many companies and brands are using data and automation technologies to engage seamlessly with their customers at any time and place and across any device

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