2017 POPAI Award winners revealed

Topics: Featured, Home (Best Practice), Home (News & Articles)

Myer has taken home Australia’s top retail marketing prize at the 2017 POPAI Marketing at Retail Awards with its innovative Wonderland concept in Sydney’s CBD, designed and executed by IdeaWorks and Active.

Wonderland took out several of the major prizes at the Awards Gala Dinner, held last night at Doltone House Jones Bay Wharf, including the Tom Harris ‘best in show’ Marketing at Retail prize, Best Design & Innovation, Best Permanent Display, and The People’s Choice Award.

Other big winners were Active’s Disney Incredibly Magical Personalisation Station for The Walt Disney Company for Best Temporary Display, while Best Shopper Experience went to the Supercheap Auto Scan & Discover Kiosk by Selmor Displays and Lateral Systems.

In Grocery, the largest and most tightly contested category of the 2017 Awards, Mondelez Australia took home Gold for its Holographic Box Display by Total Marketing Support in the Grocery Temporary Display category, while Tip Top’s Sandwich Thins Launch, by id8 Studio for George Weston Foods was Grocery’s top performing Permanent Display.

Another important category was Experiential, which has seen exponential growth in the last two years, won by the Captain Morgan Bermuda Triangle campaign by Traffik for Diageo.

Best Sales Promotion went to a New Zealand entry in Raydar’s Anchor Olympics Promotion for Fonterra Brands, while The Idea Shed had a win in Mobile, Social & Online for its Pernod Ricard Bank of Dad campaign.

The annual POPAI Marketing at Retail Awards recognise and reward best practice, innovation, and excellence in retail and shopper marketing across Australia and New Zealand. Now in their 19th year, the Awards span 26 categories, covering physical display (both permanent and temporary) and shopper experience.

Carla Bridge, POPAI ANZ General Manager, said the 2017 Awards maintained the record for the highest number of entries at 157, with a record 1000 votes registered for the relaunched People’s Choice Award.

To achieve Gold, Silver and Bronze Awards, entrants must hit set scores – in the case that a score is not met in any particular category for that year, no prize is awarded.

“The incredible level of innovation coming from Australian and New Zealand marketeers in the retail space is exciting to watch,” Ms Bridge said.

“It seems with every challenge the retail landscape faces, the retail marketing industry meets head on and grows stronger.

“Marketing is the backbone of retail, responsible for increasing footfall, basket size and bottom line, and it’s crucial that the sector’s contribution is recognised with Awards programs such as this.

“The Grocery Awards are the POPAI Awards’ most tightly contested Awards categories each year, and 2017 was no different, attracting the largest number of entries from around the country.

“Specialty retailers have also really stepped up their game when it comes to retail and instore marketing in the last couple of years, and this year’s Awards are a testament to those efforts, with specialty campaigns beating out FMCG, the traditional owners of this space, in all the Pinnacle Awards categories.”

The Specialty Retail, Lifestyle & Service Providers, Permanent Category was one of the POPAI Award’s biggest in 2017, and was won by The Disney Junior in Toys R Us campaign by Mills Echo and Spark! for The Walt Disney Company.

Ms Bridge congratulated all the winners of the 2017 Awards, particularly Myer and their agencies IdeaWorks and Active.

“My huge congratulations to Myer, IdeaWorks and Active for their success with the Wonderland by Myer concept, and to all of our very worthy Award winners. I look forward to watching these Australian and NZ campaigns go on to compete on the global stage, I have no doubt our 2017 winners will emulate the outstanding international results we saw off the back of last year’s Awards,” she said.

To view images and case studies of the POPAI 2017 Marketing at Retail Awards entries click here.

2017 POPAI Marketing at Retail Award Winners -  Gold, Silver, Bronze

01. Large or Department Store (all categories) – Temporary Display
GOLD: Disney Incredibly Magical Personalisation Station, Active for The Walt Disney Company
SILVER: I need your help to build something, Batman!, Craftech for Lego Australia
BRONZE: Sing Film POS Display, Sony DADC for Universal Sony Pictures Home Entertainment Australia

02. Large or Department Store (all categories) – Permanent Display
GOLD:
 Wonderland by Myer, IdeaWorks with Active for Myer
SILVER: Myer Frankston Clearance Centre,  Active for Myer
BRONZE: Harvey Norman Sleepsense App Launch Display, Branded Design for Harvey Norman & Domayne

03. Grocery Store (all categories) – Temporary Display
GOLD: Holographic Box Display, Total Marketing Support for Mondelez Australia
SILVER: Fresh Asparagus Display Unit, Styleprint
BRONZE: Kinder Surprise Despicable Me 3, Orora Specialty Packaging for Ferrero Australia

04. Grocery Store (all categories) – Permanent Display
GOLD: Tip Top Sandwich Thins Launch May 2017, id8 Studio for George Weston Foods
BRONZE: Oral B Touch & Learn Generic Pods, Williams Lea Tag with Rare Shopagear for Proctor & Gamble

05. Liquor – Temporary Display
GOLD: Aperol, What To Do for Campari Australia
SILVER: BWS JD D150 Anniversary Dartboard Display, Bluestar Display for Brown Forman
BRONZE: JD BWS Bar Fridge Win Instore Promotion, Bluestar Display for Brown Forman

06. Liquor – Permanent Display
GOLD: Baron Samedi, What to Do for Campari Australia
SILVER: Chambord 200ml Permanent Counter/Cross Category, id8 Studio for Brown Forman
BRONZE: Red Rock Premium Snacking, Creative Instore Displays for The Smiths Snackfoods Company

07. Petrol, Convenience & Route – Temporary Display
GOLD: Share the Love – Krispy Kreme with Nutella, Active for 7-Eleven Stores
SILVER: Slurpee – Bring Your Own Cup Day 2017, Active for 7-Eleven
BRONZE: V Energy Drink Limited Edition ‘Bling’ POS Campaign, Saltmine Design Group for Frucor Suntory

08. Petrol, Convenience & Route – Permanent Display
BRONZE: Telstra POS Display, ID POP for Telstra

09. Health & Beauty – Temporary Display
SILVER: Rimmel Volume Shake Mascara, Store Display Global for Coty Australia
BRONZE: Panadol Optizorb Display, Bluestar Display for GlaxoSmithKline

10. Health & Beauty – Permanent Display
BRONZE: American Crew Barbershop Unit, Pop This Pop That for Revlon Professional Australia

11. Consumer Electronics – Temporary Display
GOLD: HP Printer Brand Blocking Unit, Convert for HP Australia
SILVER: World’s Thinnest – Rotating HP Display, Convert for HP Australia
BRONZE: Floating and Rotating – HP Dual Display, Convert for HP Australia

12. Consumer Electronics – Permanent Display
GOLD: Dolce Gusto Wall and End Cap permanent displays, Ergo with Selmor Displays for Nestle
SILVER: Samsung ‘The Frame TV’, Greater Group with Harvey Norman for Samsung
BRONZE: Game with Passion, Active with The Store WPP AUNZ for Logitech

13. Specialty Retail, Lifestyle & Service Providers – Temporary Display
SILVER: The Joy of Uniqlo, Active for Uniqlo Australia
BRONZE: Petbarn ‘The Home of Grain Free’, Id8 Studio with One Partners for Petbarn

14. Specialty Retail, Lifestyle & Service Providers – Permanent Display
GOLD: Disney Junior in Toys R Us, Mills Echo with SPARK! for The Walt Disney Company
SILVER: Supercheap Auto – Scan & Discover Kiosk, Selmor Displays with Lateral Systems for Supercheap Auto
BRONZE: Petbarn Chuck It Floor Stand, Exposure Creative for Petbarn

15. Category Management
GOLD: Wonderland by Myer, IdeaWorks with Active for Myer
SILVER: Kellogg’s Lunchbox Station, Bluestar Display for Kellogg Australia
BRONZE: XBOX Panel Suite, Mills Echo with SPARK! for Microsoft

16. Window Displays
GOLD: The Joy of Uniqlo, Active for Uniqlo Australia
SILVER: Seafolly – Vintage Wildflower, Dashing for Seafolly
BRONZE: Giftorium Christmas Windows, Active for Myer

17. Store Design
GOLD: Wonderland by Myer. IdeaWorks with Active for Myer
SILVER: Supercheap Auto, McCartney Design for Supercheap Auto
BRONZE: Disney Incredibly Magical Personalisation Station, Active for The Walt Disney Company

18. Environmental Stewardship
GOLD: Myer New Season – Autumn/Winter 17, Active with AFI Branding for Myer

19. Digital In-store
GOLD: Supercheap Auto – Scan & Discover Kiosk, Selmor Displays with Lateral Systems for Supercheap Auto
SILVER: Wonderland by Myer, IdeaWorks with Active for Myer
BRONZE: Disney Junior in Toys R Us, Mills Echo with SPARK! for The Walt Disney Company

20. Mobile, Social & Online
GOLD: Bank of Dad, The Idea Shed for Pernod Ricard
SILVER: Allen’s Pick & Remix – Vote for Your Favourite Lolly, Ergo Asia with Store Display Global for Nestle Australia

21. Experiential
GOLD: Captain Morgan Bermuda Triangle, Traffik for Diageo
SILVER: Wonderland by Myer, IdeaWorks with Active for Myer
BRONZE: Aqium Stop the Germ Swap, Geometry Global with Ogilvy Sydney for Ego Pharmaceuticals

22. Sales Promotion
GOLD: Anchor Olympics Promotion, Raydar for Fonterra Brands
SILVER: Disney Incredibly Magical Personalisation Station, Active for The Walt Disney Company
BRONZE: JD BWS Bar Fridge Win Instore Promotion, Bluestar Display for Brown Forman

23. Direct Marketing & Loyalty
BRONZE: PIA Kiosk, Bluestar Display for The Property Investors Alliance

24. Occasion-based Shopper Campaign
GOLD: Wonderland by Myer, IdeaWorks with Active for Myer
SILVER: Myer Christmas Giftorium, Active for Myer
BRONZE: Kinder Easter 2017, Orora Specialty Packaging for Ferrero Australia

25. Integrated Path to Purchase Campaign
GOLD: Reinvent Retail – HP Premium Product Launch, Convert for HP Australia
SILVER: Petbarn ‘The Natural Home of Grain Free’, One Partners with id8 Studio for Petbarn
BRONZE: Miele Shop in Shop at Harvey Norman Alexandria, Mills Echo for Miele Australia

26. Field Marketing Excellence
SILVER: Microsoft Evangelists – Driving Valuable Experiences, CPM Australia with Retail Safari for Microsoft
BRONZE: Paint the Town Red and Yellow, Brand Influence Group for Unilever

2017 POPAI Pinnacle Award winners

People’s Choice
Wonderland by Myer, IdeaWorks with Active for Myer

Best Design & Innovation
Wonderland by Myer, IdeaWorks with Active for Myer

Best Shopper Experience
Supercheap Auto – Scan & Discover Kiosk, Selmor Displays with Lateral Systems for Supercheap Auto

Best Temporary Display
Disney Incredibly Magical Personalisation Station, Active for The Walt Disney Company

Best Permanent Display
Wonderland by Myer, IdeaWorks with Active for Myer

Tom Harris Marketing at Retail Award(Best in Show)
Wonderland by Myer, IdeaWorks with Active for Myer