Arnott’s has brought together Aussie musicians Dan Sultan and Isabella Manfredi (The Preatures) to reimagine the classic rock anthem Forever Now for its latest campaign, which launches the brand’s new purpose - promoting real connections.
The campaign includes a 60-second television advertisement, with the full version of the song available via Spotify and Apple Music. Arnott’s is also showcasing the journey of Dan and Isabella’s recreation of Forever Now through the release of behind the scenes video content featuring jam sessions and interviews with both musicians.
Dan Sultan, who has just released his new album ‘Killer’, was thrilled to work together with Isabella for the Arnott’s campaign. “It's always awesome to sing a great tune with great artists like Isabella Manfredi. Forever now is such an iconic song. A real honour to have done it,” Dan said.
Nik Scotcher, Marketing Director Arnott’s ANZ, said Arnott’s chose to recreate Forever Now with Dan and Isabella because like Arnott’s Tim Tam, Scotch Fingers, and Shapes biscuits, the song is an Aussie classic.”
“We all shared the same passion in creating this campaign and our new purpose, which promotes the importance of togetherness. We believe it’s about celebrating the small moments shared with loved ones, the moments of real connection, as they become the ones we never forget,” Nik said.
Comedy fans may also recognise the voiceover in the TV ad; it’s Australia’s favourite comedian Nazeem Hussain.
Arnott’s will feature Dan Sultan and Isabella Manfredi’s version of Forever Now in 30 and 60-second advertisements as well as sharing a new music video via their social media channels. The artists will also be promoting their involvement with Arnott’s through their own social media channels in the coming weeks.