Four Australian retail marketing campaigns have won top gongs at the annual Shop! (formerly POPAI) Global Awards, announced at the EuroShop retail expo last night in Dusseldorf, Germany.
Rotor Studios, Megara, Pop This Pop That, and Creative Instore Solutions won, after each took out Gold at last year’s POPAI ANZ Marketing @ Retail Awards. To be eligible for the Global Awards, entries must have received a Gold prize in each country’s local Awards.
Rotor Studios received its Global Award in the Retail Services Providers, Permanent category for the Toyota Showroom 360 unit, which allows shoppers to digitally select and view a range of Toyota accessories and design the car of your choice on screen.
Megara took home the Food, Grocery & Convenience, Temporary Award for its 2016 Cadbury Easter Egg Bag Station for Mondelez; while Creative Instore Solutions won for Alcoholic Drinks, Permanent, with the Pinnacle of Premium Wine campaign for Treasury Wine Estates.
Pop This Pop That’s Revlon Australia Revlon Ultra HD Matte Lipcolor display won the Beauty & Cosmetics, Temporary category.
Ten countries were represented in the Awards, including the US, UK, Germany, Brazil, Greater China, Czech Republic, and Portugal, among others. Australia took out the highest number of awards on the night, alongside Brazil and the US, who also won four each.
Carla Bridge, General Manager of POPAI ANZ, said the fact that Australia produced four winners out of the 20 categories is a reflection of the strength of Australia’s retail marketing industry.
“Retail and shopper marketing is moving at a rapid pace, and it’s fantastic to see that Australian agencies, producers and suppliers are not only keeping up with this, but are excelling at a global level.
“The Australian retail marketing industry has some incredible local talent, and POPAI is keen to continue to foster and promote this, with the sector continually expanding and evolving – particularly with the introduction of digital technologies,” Ms Bridge said.
The Global Award winners will be recognised again at the Shop! Awards ceremony at GlobalShop in Las Vegas, USA, at the end of the month.
Entries for POPAI ANZ’s 2017 Marketing @ Retail Awards open on April 10.