Christmas is in the air, and with just six months to go, planning is well underway for the 2017 festive season. To help brands and retailers with their Christmas VM decsions, Active Display Group has pulled together a summary of its Christmas 2017 themes and trend predictions.
What will the biggest sellers be? What are the gifts that will fill stockings? Will personalisation be a driving theme for another year?
While retailers and brands and finalising their Christmas plans, Active is busy brainstorming and creating Visual Merchandising Christmas stories. How can we help make physical stores sparkle and stand out? How can we add the touches instore that help create an unforgettable Christmas experience; one to remember, love and share with family and friends?
Our part in this retail journey is so much about the little details; the glitter, the colours, the materials.
Below are some of the VM details and trends that made 2016 Christmas one remember.
Myer Sydney window. Ferris wheel and green, red and silver glitter decals.
French Connection fluro and metallic silver cardboard fixture decorations.
Uniqlo "unwrapped" floor to ceiling transparent window decals
Mecca Maxima Gold cardboard fixture dress-ups with neon and white bold graphic screen-prints.
Seed Teen tree decorations; pom-poms, God's Eye, and other gorgeous creations. Wrapping pop-up gives shoppers another incentive to gift shop here.
M&M's Personalise your Christmas Bucket pop-up.
Myer Sydney/Giftorium Roller coaster with iconic Luna Park in the background bringing that local community feels to a big retailer's window.
For more information on Active Display Group, visit www.activedisplay.com.au, or email Zita Watkin, firstname.lastname@example.org