New campaign challenges snacks

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CaramelisedOnion&Balsamic_3D_FrontPepsiCo's Sunbites has launched ‘Celebrate the small stuff’, a campaign urging Australian shoppers to rethink their snack choices and look for better options in the snack aisle of the supermarket.

Encouraging Australians to celebrate the smaller pleasures in life, the new advertising campaign is set to appear in a new TVC, via video on demand, social media and out of home channels from May 14.

The campaign features the latest addition to the Sunbites range – the crunchy, bite-sized Sunbites Snack Crackers made from tiny wholegrains.

“Much like our popular Sunbites Grain Waves, Sunbites Grainy Funbites and Sunbites Popcorn products, the new Sunbites Snack Crackers are packed with wholegrains including corn, wheat, oats, cooked in sunflower and canola oil, and contain no artificial colours, flavours, or preservatives,” said Emma Day, Sunbites Brand Manager.

“These are savoury snacks you can feel good about, and with the combination of wholegrain bases and a variety of flavours, they offer shoppers better choice in the snack aisle of the supermarket,” she said.

The new Snack Crackers are available with a quinoa or chickpea base and come in four irresistible flavours: Cheddar & Chives, Caramelised Onion & Balsamic, Smoked Paprika and Lemon & Exotic Spice.

Sunbites Grainy Funbites and Airpopped Popcorn come in portion-controlled packs, containing a snack serve of 600kJ or less to make it easier for parents to ensure their children enjoy a balanced and nutritious diet.

“Mums often feel guilty about giving snacks to their kids, but with the portion-controlled 600kJ packs, children can enjoy snacks in moderation and Sunbites can be a great addition to the lunchbox,” said Day.

The Sunbites range of snacks are currently available nationally in Woolworths’ stores and independent grocery outlets.