POPAI and GfK are calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in three years.
The study, a joint initiative of POPAI in partnership with shopper & retail research specialist, GfK, will track advances in shopper and retail marketing since the last Australian industry study in 2014.
Survey participants will receive a free copy of the resulting research report, valued at $395, and are invited to attend the POPAI Marketing at Retail Summit in Sydney on October 13, where the research findings will be discussed among retailers, brand manufacturers, and agencies. POPAI and GfK will publish the findings in a series of articles from November.
The survey can be found at http://survey-au.researchnow.com/survey/selfserve/53b/1708144?list=2.
POPAI General Manager, Carla Bridge, said the survey is one of the biggest of its kind in the world, with several hundred people participating.
“We invite retailers, brands manufacturers, and retail-related agencies of all types to provide their views by September 20, so we can collectively understand how much progress the industry has made in the past 3 years,” Ms Bridge said.
Creator of the survey and GfK Shopper Lead APAC, Norrelle Goldring, said previous surveys have led to a raft of measures for industry improvement and the refocus of POPAI to develop shopper marketing tools and education for the industry in Australia and NZ.
“The 2017 survey includes a specific deep dive into the use of digital technologies in shopper and retail marketing practice,” added Goldring.
Broad focus areas for the 2017 Shopper & Retail Marketing Industry Survey include:
- Experience, support and resource levels in individuals and organisations
- Shopper marketing activations types, touchpoints, and measurement
- Digital, mobile and social shopper and retail marketing practice
- Trends, Challenges & the Future
How to participate:
Visit the survey directly at http://survey-au.researchnow.com/survey/selfserve/53b/1708144?list=2. The survey will remain open until September 20.
Participants can also forward the survey link to any and all relevant industry contacts for completion.