Five Australian retail marketing campaigns have won top gongs at the annual Shop! Global Awards, announced at GlobalShop in Chicago.
Convert, Ideaworks by Y&R and Active Display Group were recipients of the highly coveted Global Awards which recognise excellence in point of purchase retail displays, activations, visual merchandising and store design.
The Awards included a total of 69 local gold winners from 10 Shop!/POPAI chapters and affiliates around the world. Of the 14 Global Awards given on the night, Australians won five – one more than the previous year, cementing Australia as a top player on the global stage when it comes to POP displays and activations.
IdeaWorks by Y&R and Active Display Group took home three of Australia’s five prizes for Wonderland by Myer, winning the Category Management; Mass Merchants, Non-Food, Permanent; and Department Store Design categories.
Convert Communications won in two categories - Consumer Electronics, Temporary for the HP Printer Brand Blocking Unit; and Shopper Marketing Campaign, Temporary for Reinventing Retail InStore - HP Premium Product Launch, both for HP Australia.
Carla Bridge, General Manager of POPAI ANZ, said Australia’s success at the Awards is an indication of the strength of retail marketing locally.
“With increased competition and a breaking down of the walls which once held out global competition, Australian retail marketers have stepped up to the challenge and are well and truly holding their own, proving themselves as among the best and brightest in the world.
“Marketing is an essential ingredient in the retail mix, driving both sales and foot traffic, and Awards such as this are a great reminder of the impact the discipline has on both brands and stores’ overall success,” Ms Bridge said.
Danny Lattouf, Regional Head of Retail at Y&R said IdeaWorks and Active were exceptionally proud of their achievement.
“To build on our Australia and New Zealand success with Myer on a global platform is something truly humbling. We’ve worked so hard to create what we believe to be a world class customer experience,” Mr Lattouf said.
Andrew Turley, Director of Convert Communications, said winning two Global Awards exceeded expectations.
“As the 2018 Shop! Awards are only open to country winners around the world, it’s a great acknowledgement of both Convert and HP Australia as international best in class,” Mr Turley said.
Entries for POPAI ANZ’s 2018 Marketing @ Retail Awards open on May 1.