Christmas window inspiration

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Christmas is perhaps the peak season of the year when it comes to displays, and now is the time to be planning ahead of the 2018 silly season. To get you inspired, Dashing has pulled together a gallery of the best window displays of Christmas 2017.

Last Christmas

The Season of Seafolly
Working with Seafolly, Dashing took new campaign concepts and designs and delivered cutting-edge window displays and visual merchandising across Australian and US stores to create a connection between the product and their target audience. For this holiday campaign, the industrial design and production team delivered windows with depth and layers to catch the eye of shoppers and bring them in store. The execution included hanging elements made from various acrylics, Holosheen vinyl mounted to PVC and pearlescent window decals.

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David Jones Christmas
Spreading the cheer of Christmas throughout David Jones department stores, we produced and installed large format internal Point of Sale prints to compliment the existing permanent fixtures at each location. The campaign included various executions including banners, floor graphics, display stands and counter units to deliver visual sensory stimulation and brand consistency across the store.

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Craft your Christmas
A premium Visual Merchandising project for R.M. Williams stores across Australia, New Zealand, the United States and the UK. The brief was to produce a window display that stylishly showed off their smaller product lines including bags, belts and wallets. They wanted a premium look to match their brand and the focus for both Australian and International stores was on showcasing the rich, earthy element copper.
Dashing managed everything from concept and design to installation of each display while the in-house industrial designer produced and manufactured real copper panels for a premium look, suspended from the ceiling to frame and hero the products in the windows.


No one does Christmas like Rebel
Looking to drive both online and in-store sales over Christmas, Rebel briefed us to create and deliver eye-catching Christmas tree shapes for
their window displays that looked modern and stayed true to their brand.
Dashing managed the design, industrial design, print and distribution of Christmas Tree standees for four stores. These were made of 10mm Kappa and SAV mounted with Silver Chrome Polyester to give a metallic mirrored effect.

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Happy Holidays
The Visual Merchandising team at Seafolly are constantly pushing the limits of their in-store experience to surprise and delight their customers. For this summer campaign, we were asked to assist with the industrial design, large format prints and installation of window displays at six premium stores and twenty-two stores in total.
Seafolly’s holiday campaign ‘Caribbean Kool’ is a reflection of the colours and textures of their summer collection. The tactility and artisanship of the collection has been translated into the window display by using 4000 metres of 6mm diameter rope custom dyed to match the season’s hero swimsuit. The coloured cotton twine is grounded with FSC certified plywood boxes.

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Where Christmas comes together
A Christmas brief from the Target marketing team to transform their iconic Bourke Street store windows in Melbourne into
a magical and engaging Target Christmas world for the entire Target family.
We developed the concept for these windows which primarily focused on the excitement around the preparations for Christmas, the wrapping of presents and decoration of trees. Each of these traditions recreated through designs incorporating moving elements within each window to enhance the display and create that joyous Christmas feeling.

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Let's Celebrate
Running with Grounded's theme of ‘Let’s Celebrate’, we developed designs for a circle shopfront window and product display panel that were reflective of the holiday season while keeping with the story, background and presentation of the Grounded Brand.
For the window we produced a semi-opaque outer rim and metallic decals that give a snow effect and the fabric printed panel creates a unique and engaging backdrop for framing the shoes instore.

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For more information, on Dashing, visit  or contact Jemma Caprioli, Chief Customer Officer, or 0435 901 878.