Event: Advancing the art & science of experience

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CXI Seminar Series is a bi-annual series of inspiration and insight aimed to assist brands discover, design, deliver, and develop experience-driven strategies. The inaugural CXI Seminar, and official launch of the CXI Research Group, will be Sydney on 14 March 2018. Presentations are as follows:

    • Innovating the Customer Journey: Associate Professor Sean Sands, CXI Co-Director, will present highlights and case studies from some of the most innovative global brands, highlighting the latest tech, stores and innovations from NRF’s Big Show conference.
    • Inspiration for Experience Transformation: Guest presenter, Professor Alexis Mavrommatis from EADA Business School, Barcelona, will present best-in-class examples of how global brands are competing in increasingly saturated markets and discuss how retail innovators are challenging the status-quo.

CXI works with organisations and brands to generate powerful insights that inform optimal experiences, innovations, and strategies. Its four domains of experience research and insight span retail, services, sports, and health. Offering a blend of commercial relevance with academic acumen, CXI works with industry to advance the art and science of experience.

Registration information:

Time: 7am-9:30am
Venue: Museum of Contemporary Art MCA, 140 George Street, Sydney
Cost: $129
Book tickets: https://cxisydney.eventbrite.com.au