Five Aussie winners from the 2017 POPAI Awards have scooped trophies at the 31st annual Marketing Agencies Association Worldwide GLOBES Recognition Programme.
The Idea Shed took out Silver for Best Digital Campaign and Best Small Budget Campaign for its Pernod Ricard Bank of Dad Fathers Day Activation, while Convert also won a Bronze, Globe for its HP Reinvent Retail: Premium PC Relaunch in the Best Business to Business or Trade Marketing Campaign category.
Order of Excellence Certificate Winners included Dashing in the Best Business to Business or Trade Marketing Campaign category for Seafolly Vintage Wildflower; Styleprint, Best Brand Trial or Sales Generation Campaign, Woolworths Spring Fresh Asparagus Display; and The Idea Shed, Bank of Dad, Best Innovative Idea or Concept.
The Awards recognise the Best of the Best in the World in the Marketing Communications Industry over the last 12 months. Overall, 46 Gold, Silver & Bronze Category Globes were Awarded, together with the Red Globe for the Best Marketing Communications Campaign in the world. Thirty Orders of Excellence Certificate recipients were acknowledged.
Russian Agencies dominated this year’s programme with 20 Globes, including six Gold, with Japan and India sharing second place with six Gold and one Red Globe, between them.
For the second year running, an Asian Agency, The Brand Brewery India, was awarded the Red Globe for the Best Campaign in the World for its Tata Salt, Sehat Ki Chuksi “Energy Popsicles” campaign.