In July 2018, POPAI ANZ will undergo a name change, as we continue our mission of guiding, leading, and inspiring the retail marketing industry to current and future success.
As the industry has evolved over the 32 years since our inception, so must we. As a result, from July, POPAI Australia & New Zealand will be known as Shop! Australia & New Zealand.
The change is designed to better encompass the services our members provide and follow the growth and progression of the industry. We've taken this step to ensure the Association's relevance to the industry and continued engagement with the community we represent.
In terms of who and what POPAI/Shop! represents, as well as what we do, nothing will change. We will still continue to service the Australian and New Zealand markets, with our remit broadly inclusive of POP, shopper marketing, category management, experiential, trade marketing, activations, display, manufacturers and producers, creative agencies, logistics, procurement, field marketing, digital retail marketing, and store design, representing retailers, brands, agencies, shopper behaviour, insights, branding, and suppliers to the industry. We are, and will remain, the only representative body for retail marketing in Australia and New Zealand.
What does this mean for members?
For members, this change has several advantages. Among these are an enhanced set of member benefits under the new name (to be announced soon).
A new website is also currently under construction, which will enable members to administer their own accounts, renew online, book all tickets through a central portal, access resources in a much easier manner, view industry employment opportunities, and list in a new and improved members directory.
With the launch of the new website, which will be found at www.shopassociation.org.au, members will be able to select topics that interest them and be alerted when an article or resource related to those topics is available.
In terms of our Annual Awards program, Summit, Professional Development Series, and insights and networking events, nothing will change, and we continue to offer the same, if not higher, quality events as we always have.
From now until launch, you will see a transitional blue POPAIme logo in use incorporating the Shop! name, as well as the dual use of the Shop! and POPAI logo in some cases in preparation for the complete change to Shop! ANZ when our new website goes live. Until then, the current POPAI website will continue as per normal.
If you have any questions around this change, please don't hesitate to speak with me or one of POPAI board. Please keep an eye out closer to our July change over for an email with further explanation and instructions on using the new and improved Shop! website and improved membership benefits.
General Manager, POPAI ANZ (soon to be Shop! ANZ)