New members – Sept 2017

Topics: Featured, Home (News & Articles)


FriendsMore than a supermarket, Woolworths is part of Australia's biggest retail group, Woolworths Limited, incorporating trusted food, liquor and general merchandise brands including Endeavour Drinks, BWS, Dan Murphy's and Big W among others.  With expansion into financial services and multi-channel initiatives, our innovation and customer obsession is changing the face of Australian retail.

The Woolworths supermarket chain is proud to be Australian, with 96% of its fresh fruit and veg coming from local sources.

Woolworths Media Hub was established to provide one central contact for all collaborative marketing iniatives within Woolworths Supermarkets. The Media Hub is focused on assisting Trade Partners in developing the most effective marketing campaigns to drive sales & brand exposure across all customer touch points.

Tel: 1300 767 969


danone logoDanone is a leading global food company built on four business lines: Essential Dairy and Plant-Based Products, Early Life Nutrition, Waters and Medical Nutrition.

Through its mission and dual commitment to business success and social progress, the company aims to build a healthier future, thanks to better health, better lives and a better world, for all its stakeholders—its more than 100,000 employees, consumers, customers, suppliers, shareholders and all the communities with which it engages.

Its products are present in over 130 markets, with the brand portfolio including international brands such as Activia, Actimel, Alpro, Danette, Danonino, Danio, evian, Volvic, Nutrilon/Aptamil, and Nutricia.

Listed on Euronext Paris and on the OTCQX market via an ADR (American Depositary Receipt) program, Danone is a component stock of leading social responsibility indexes including the Dow Jones Sustainability Indexes, Vigeo, the Ethibel Sustainability Index, MSCI Global Sustainability, MSCI Global SRI Indexes and the FTSE4Good Index


Metrix Consulting

MetrixMetrix uncovers insights that lead to more impactful branding and communications across all marketing touch points in the path to purchase.

The company works with clients at each stage of the business planning cycle. From mapping the path to purchase, to identify opportunities for increasing conversion. Optimising POS creative prior to launch. And evaluating the effectiveness of shopper marketing to determine ROI and identify learning for the future.


August Retail Environments Magazine

Topics: Featured, Home (News & Articles), Market Intelligence, Retail Environments

August Retail Environ magPOPAI ANZ members receive a digital version of Retail Environments Magazine free each month as part of their membership.

Retail Environments is the official magazine of the Shop!. It focuses on the business of the ever-changing retail landscape, with:

  • Proprietary market analysis
  • In-depth coverage of industry issues
  • Insightful looks at trends
  • Fresh perspectives from industry leaders
  • The story behind retail projects.

You’ll also find new product information, inspirational photos of windows and store interiors, and news of member design and supply firms.

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People’s Choice voting now open!

Topics: Featured, Home (News & Articles)

MARKETING@RETAIL AWARDS 2017_new-22In 2017 POPAI Awards program has gone completely digital, and that means that you can have your say in the POPAI 2017 People's Choice Award simply by voting online!

Voting is now online at this link. Simply browse through the entries by clicking the categories at the top, register your details, select your top 3 campaigns of 2017 and you're done!

Anyone can vote, you don't need to be a POPAI member, so don't forget to share the link with colleagues and clients!

Voting closes on Monday September 18, and the winner will be announced at POPAI's 2017 Marketing at Retail Awards Gala Dinner in Sydney on Thursday October 12. To book tickets, click here.

Get voting!


Shopper Marketing & Retail Industry Survey – Have your say online now

Topics: Featured, GfK Australia Insights, Home (News & Articles)

Gfk Popai logoPOPAI and GfK are calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in three years.

The study, a joint initiative of POPAI in partnership with shopper & retail research specialist, GfK, will track advances in shopper and retail marketing since the last Australian industry study in 2014.

Survey participants will receive a free copy of the resulting research report, valued at $395, and are invited to attend the POPAI Marketing at Retail Summit in Sydney on October 13, where the research findings will be discussed among retailers, brand manufacturers, and agencies. POPAI and GfK will publish the findings in a series of articles from November.

The survey can be found at

POPAI General Manager, Carla Bridge, said the survey is one of the biggest of its kind in the world, with several hundred people participating.

“We invite retailers, brands manufacturers, and retail-related agencies of all types to provide their views by September 20, so we can collectively understand how much progress the industry has made in the past 3 years,” Ms Bridge said.


Creator of the survey and GfK Shopper Lead APAC, Norrelle Goldring, said previous surveys have led to a raft of measures for industry improvement and the refocus of POPAI to develop shopper marketing tools and education for the industry in Australia and NZ.

“The 2017 survey includes a specific deep dive into the use of digital technologies in shopper and retail marketing practice,” added Goldring.

Broad focus areas for the 2017 Shopper & Retail Marketing Industry Survey include:

  • Experience, support and resource levels in individuals and organisations
  • Shopper marketing activations types, touchpoints, and measurement
  • Digital, mobile and social shopper and retail marketing practice
  • Trends, Challenges & the Future

 How to participate:

Visit the survey directly at The survey will remain open until September 20.

Participants can also forward the survey link to any and all relevant industry contacts for completion.

Arnott’s teams with Aussie bands

Topics: Featured, Home (News & Articles)

Arnotts dan sultanArnott’s has brought together Aussie musicians Dan Sultan and Isabella Manfredi (The Preatures) to reimagine the classic rock anthem Forever Now for its latest campaign, which launches the brand’s new purpose - promoting real connections.

The campaign includes a 60-second television advertisement, with the full version of the song available via Spotify and Apple Music. Arnott’s is also showcasing the journey of Dan and Isabella’s recreation of Forever Now through the release of behind the scenes video content featuring jam sessions and interviews with both musicians.

Dan Sultan, who has just released his new album ‘Killer’, was thrilled to work together with Isabella for the Arnott’s campaign. “It's always awesome to sing a great tune with great artists like Isabella Manfredi. Forever now is such an iconic song. A real honour to have done it,” Dan said.

Nik Scotcher, Marketing Director Arnott’s ANZ, said Arnott’s chose to recreate Forever Now with Dan and Isabella because like Arnott’s Tim Tam, Scotch Fingers, and Shapes biscuits, the song is an Aussie classic.”

“We all shared the same passion in creating this campaign and our new purpose, which promotes the importance of togetherness. We believe it’s about celebrating the small moments shared with loved ones, the moments of real connection, as they become the ones we never forget,” Nik said.

Comedy fans may also recognise the voiceover in the TV ad; it’s Australia’s favourite comedian Nazeem Hussain.

Arnott’s will feature Dan Sultan and Isabella Manfredi’s version of Forever Now in 30 and 60-second advertisements as well as sharing a new music video via their social media channels. The artists will also be promoting their involvement with Arnott’s through their own social media channels in the coming weeks.

POPAI elects new board of directors

Topics: Featured, Home (News & Articles)

POPAI ANZ has inducted seven new directors to its board of 10 following an elections process that allows the Association’s members to vote for their industry representatives.

board of directors logoJoining the POPAI board for a two year term are Livia McRobert, Trade Marketing Manager, Hewlett Packard (HP); Peter Hardy, Head of Category Development, Henkel; Stuart Garland, Customer Marketing Manager, Dulux; Emma Keech, Consultant, Real World Marketing; Hannah Smith, Category Manager, Inghams; Mark Weiss, CEO, Megara Australia; and Vaughan Kerr, Director; 31st:Second.

Three members of the previous board were successful in their re-election, including Gary Parsons, General Manager, Exposure Creative; Richard Dumas, Shopper Marketing Manager, Pernod-Ricard; and Bryn Marriott, Head of Activations, Clemenger BBDO.

Three office bearers have been selected by the new board to fill the positions of Chair, Vice Chair and Company Secretary, with Gary Parsons succeeding long serving POPAI board director, Janet Bailey of Qantas Loyalty as Chairman.

Emma Keech will fill the Vice Chair position, taking over from GfK’s Norrelle Goldring, with Hannah Smith succeeding Active Display Group’s Zita Watkin as Company Secretary.

Janet, Norrelle, and Zita now move to POPAI’s prestigious Alumni following the completion of their service on the POPAI board.

Carla Bridge, General Manager of POPAI ANZ, congratulated the new board, which she said will be a huge asset to the POPAI business over the next two years, and thanked the outgoing directors.

“I couldn’t be happier to have this new group of retail marketing experts joining the POPAI board,” said Ms Bridge. “Each director brings unique skills to the Association, and I’m confident we have the right mix of industry expertise and knowledge to continue the growth and evolution of POPAI in Australia.

“I’d also like to extend a huge thank you to Janet, Norrelle and Zita, for their long term support of POPAI, with more than 10 years in POPAI board roles between them, and also to outgoing board members, Danny Lattouf of IdeaWorks; Brad Whatmough, The Good Guys; and Simon Skidmore, One Partners,” Ms Bridge said.

Newly appointed Chairman, Gary Parsons, said he was honoured to be at the helm of Australia’s only retail marketing industry representative body for the next two years.

“I look forward to continuing my service to POPAI, and to helping guide its direction. The incoming board are an incredibly capable and enthusiastic group, and I look forward to working with them to grow both POPAI and the success of retail marketing in Australia. POPAI is very well placed for the future,” Mr Parsons said.

To view the profiles of POPAI’s new Board of Directors click here.



Special Report: Reinventing Customer Service

Topics: Featured, Home (Best Practice), Insights & Research, Market Intelligence

*Exclusive POPAI members-only report*



reinventing custCustomer experience has become the guiding principle for service industries of all types, but it plays a particularly important role in the retail sector where digital options have exploded over recent years. How the shopper experiences your brand — in either the physical or digital environment — has become the top determinant in whether they will continue to shop with you.

With this special report, Shop! (POPAI) is proud to present shopper behaviour insights from two important sources to help you create an experience that is truly distinctive.

We selected insights from the research paper by Joseph Pine II & James Gilmore featured in the Spring 2017 edition of the Journal of Shopper Research as well as content that JGA Chairman Ken Nisch shared in the new Shop! MaRC Exam Prep.

This report is one of many deliverables supporting our association’s mission to deliver value to our members and the global industry at large. Shop! (POPAI) drives value in the form of relevant education, certification, research, thought leadership, networking, events, award programs, and more.

To download the Shop! Reinventing Customer Service report, click below.




June Retail Environments Magazine

Topics: Featured, Home (News & Articles), Insights & Research, Market Intelligence, Retail Environments

Retail Environments magazine June 2017POPAI ANZ members receive a digital version of Retail Environments Magazine free each month as part of their membership.

Retail Environments is the official magazine of the Shop!. It focuses on the business of the ever-changing retail landscape, with:

  • Proprietary market analysis
  • In-depth coverage of industry issues
  • Insightful looks at trends
  • Fresh perspectives from industry leaders
  • The story behind retail projects.

You’ll also find new product information, inspirational photos of windows and store interiors, and news of member design and supply firms.

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