Christmas spending tipped to grow

Topics: Featured, Home (News & Articles)

The Australian Retailers Association (ARA) and Roy Morgan Research Annual Pre-Christmas Sales Predictions indicate Australian shoppers will spend more than $50 billion in retail stores over the Christmas trading period from November 15 to December 24, 2017.

Russell Zimmerman, ARA Executive Director, said although the Australian retail industry has been struggling over the last few months, the ARA and Roy Morgan have tipped Australian consumers to spend 2.8% more on Christmas this year, compared to 2016.

christmas-decoration-1443709-639x424“While the latest retail trade figures have shown a considerable decline, our combined Christmas sales forecast with Roy Morgan demonstrate that Christmas sales will be a little bit better than recent figures; unfortunately this estimate is still well below the 4-5% growth that retailers would like to see this Christmas,” Mr Zimmerman said.

“As online retailing continues to grow, we predict online gift purchases to increase by 3.96%, and expect Australian shoppers to purchase most of their gifts online this year.”

Food and liquor retailers will also see a substantial trade this Christmas with the ARA and Roy Morgan predicting a 3.27% increase from 2016 sales. Although soft by Christmas standards, these figures remain reasonably strong.

With the Christmas season centred around quality time with family and friends, restaurant and café retailers will also see an increase in sales this year as the hospitability category is expected to grow by a modest 2.89%.

Among the states, Victoria, New South Wales and Tasmania will have a considerable Christmas trade this year, with these three regions showing the strongest predicted growth across the country.

“Although we have seen retail sales slowly decline across all categories, we believe Christmas will see this year’s trade improve for many Australian retailers,” Mr Zimmerman said.

“There may have been a lot of change throughout the industry this year, but one thing is for sure, and that’s the fact that Australian’s love Christmas, as Christmas is the season of giving.”

The ARA proudly continues to partner with Roy Morgan Research to deliver the only professionally researched retail figures in the industry annually, with proven year-on-year results.

ARA ROY MORGAN PRE-CHRISTMAS SALES PREDICTIONS 2017

November 15 – December 24, 2017

2017 Pre-Christmas Sales Growth by Category

State 2016 Pre-Christmas actual results ($mil) 2017 Forecast Pre-Christmas sales ($mil) Predicted Growth
FOOD 19643 20284 3.27%
HH GOODS 8503 8704 2.37%
APPAREL 3869 3890 0.54%
DEPARTMENT STORES 2928 2957 0.99%
OTHER 6911 7184 3.96%
HOSPITALITY 6854 7052 2.89%
NATIONAL 48708 50073 2.80%

[ARA / ROY MORGAN]

 

2017 Pre-Christmas Sales Growth by State

State 2016 Pre-Christmas actual results ($mil) 2017 Forecast Pre-Christmas sales ($mil) Predicted Growth
NSW 15692 16265 3.65%
VIC 12267 12742 3.87%
QLD 9838 9951 1.15%
SA 3164 3266 3.23%
WA 5386 5434 0.89%
TAS 967 996 3.01%
NT 499 508 1.77%
ACT 895 911 1.76%
NATIONAL 48708 50073 2.80%

[ARA / ROY MORGAN]

2017 Sustainability at Retail report

Topics: Featured, Home (Best Practice), Insights & Research, Market Intelligence

2017 sustainability reportThe 2017 Shop! Sustainability at Retail report is now available to POPAI ANZ members to download as part of their membership.

There are many benefits and obstacles to sustainability, not to mention rating systems, ecolabels, and customer perceptions. Moreover, they are always changing. Shop! created the special report to help you learn about these topics and more.

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Secure a spot in the 2017 POPAI Awards Guide

Topics: Featured, Home (News & Articles)

Following the success of the 2017 POPAI Awards last month, POPAI ANZ is producing a hard copy reference guide detailing all the 2017 POPAI Marketing at Retail Awards entries and winners.

To be released in February 2018, 2017 Award entries will be showcased with images and entry details to provide POPAI members and industry with an easy to use go-to guide for inspiration to keep in the office.

A small number of full and half page advertising opportunities will be available in the inaugural publication alongside the entries, allowing industry suppliers to build awareness to this targeted retail marketing audience.

Only 500 copies will be published, with members and entrants receiving two complimentary copies each.

 Advertising options:

Full page advertisement - $1000 + GST

Half page advertisement - $600+ GST

Bookings: 

For more information or to book a space, contact POPAI GM, Carla Bridge on 0412 727 774 or email carla@popai.com.au

Deadlines:

Advertising bookings close December 22, 2017

Artwork deadline – January 15, 2018

Reader demographics:

Audience predominately marketing managers, shopper marketing managers, business owners, brand managers, trade marketing managers, account managers, CEOs

Industry segments: Marketing/retail agencies, FMCG & consumer electronics brands, POP manufacturers and suppliers, retailers and other retail marketing industry suppliers.

 

2017 POPAI Award winners revealed

Topics: Featured, Home (Best Practice), Home (News & Articles)

Myer has taken home Australia’s top retail marketing prize at the 2017 POPAI Marketing at Retail Awards with its innovative Wonderland concept in Sydney’s CBD, designed and executed by IdeaWorks and Active.

Wonderland took out several of the major prizes at the Awards Gala Dinner, held last night at Doltone House Jones Bay Wharf, including the Tom Harris ‘best in show’ Marketing at Retail prize, Best Design & Innovation, Best Permanent Display, and The People’s Choice Award.

Other big winners were Active’s Disney Incredibly Magical Personalisation Station for The Walt Disney Company for Best Temporary Display, while Best Shopper Experience went to the Supercheap Auto Scan & Discover Kiosk by Selmor Displays and Lateral Systems.

In Grocery, the largest and most tightly contested category of the 2017 Awards, Mondelez Australia took home Gold for its Holographic Box Display by Total Marketing Support in the Grocery Temporary Display category, while Tip Top’s Sandwich Thins Launch, by id8 Studio for George Weston Foods was Grocery’s top performing Permanent Display.

Another important category was Experiential, which has seen exponential growth in the last two years, won by the Captain Morgan Bermuda Triangle campaign by Traffik for Diageo.

Best Sales Promotion went to a New Zealand entry in Raydar’s Anchor Olympics Promotion for Fonterra Brands, while The Idea Shed had a win in Mobile, Social & Online for its Pernod Ricard Bank of Dad campaign.

The annual POPAI Marketing at Retail Awards recognise and reward best practice, innovation, and excellence in retail and shopper marketing across Australia and New Zealand. Now in their 19th year, the Awards span 26 categories, covering physical display (both permanent and temporary) and shopper experience.

Carla Bridge, POPAI ANZ General Manager, said the 2017 Awards maintained the record for the highest number of entries at 157, with a record 1000 votes registered for the relaunched People’s Choice Award.

To achieve Gold, Silver and Bronze Awards, entrants must hit set scores – in the case that a score is not met in any particular category for that year, no prize is awarded.

“The incredible level of innovation coming from Australian and New Zealand marketeers in the retail space is exciting to watch,” Ms Bridge said.

“It seems with every challenge the retail landscape faces, the retail marketing industry meets head on and grows stronger.

“Marketing is the backbone of retail, responsible for increasing footfall, basket size and bottom line, and it’s crucial that the sector’s contribution is recognised with Awards programs such as this.

“The Grocery Awards are the POPAI Awards’ most tightly contested Awards categories each year, and 2017 was no different, attracting the largest number of entries from around the country.

“Specialty retailers have also really stepped up their game when it comes to retail and instore marketing in the last couple of years, and this year’s Awards are a testament to those efforts, with specialty campaigns beating out FMCG, the traditional owners of this space, in all the Pinnacle Awards categories.”

The Specialty Retail, Lifestyle & Service Providers, Permanent Category was one of the POPAI Award’s biggest in 2017, and was won by The Disney Junior in Toys R Us campaign by Mills Echo and Spark! for The Walt Disney Company.

Ms Bridge congratulated all the winners of the 2017 Awards, particularly Myer and their agencies IdeaWorks and Active.

“My huge congratulations to Myer, IdeaWorks and Active for their success with the Wonderland by Myer concept, and to all of our very worthy Award winners. I look forward to watching these Australian and NZ campaigns go on to compete on the global stage, I have no doubt our 2017 winners will emulate the outstanding international results we saw off the back of last year’s Awards,” she said.

To view images and case studies of the POPAI 2017 Marketing at Retail Awards entries click here.

2017 POPAI Marketing at Retail Award Winners -  Gold, Silver, Bronze

01. Large or Department Store (all categories) – Temporary Display
GOLD: Disney Incredibly Magical Personalisation Station, Active for The Walt Disney Company
SILVER: I need your help to build something, Batman!, Craftech for Lego Australia
BRONZE: Sing Film POS Display, Sony DADC for Universal Sony Pictures Home Entertainment Australia

02. Large or Department Store (all categories) – Permanent Display
GOLD:
 Wonderland by Myer, IdeaWorks with Active for Myer
SILVER: Myer Frankston Clearance Centre,  Active for Myer
BRONZE: Harvey Norman Sleepsense App Launch Display, Branded Design for Harvey Norman & Domayne

03. Grocery Store (all categories) – Temporary Display
GOLD: Holographic Box Display, Total Marketing Support for Mondelez Australia
SILVER: Fresh Asparagus Display Unit, Styleprint
BRONZE: Kinder Surprise Despicable Me 3, Orora Specialty Packaging for Ferrero Australia

04. Grocery Store (all categories) – Permanent Display
GOLD: Tip Top Sandwich Thins Launch May 2017, id8 Studio for George Weston Foods
BRONZE: Oral B Touch & Learn Generic Pods, Williams Lea Tag with Rare Shopagear for Proctor & Gamble

05. Liquor – Temporary Display
GOLD: Aperol, What To Do for Campari Australia
SILVER: BWS JD D150 Anniversary Dartboard Display, Bluestar Display for Brown Forman
BRONZE: JD BWS Bar Fridge Win Instore Promotion, Bluestar Display for Brown Forman

06. Liquor – Permanent Display
GOLD: Baron Samedi, What to Do for Campari Australia
SILVER: Chambord 200ml Permanent Counter/Cross Category, id8 Studio for Brown Forman
BRONZE: Red Rock Premium Snacking, Creative Instore Displays for The Smiths Snackfoods Company

07. Petrol, Convenience & Route – Temporary Display
GOLD: Share the Love – Krispy Kreme with Nutella, Active for 7-Eleven Stores
SILVER: Slurpee – Bring Your Own Cup Day 2017, Active for 7-Eleven
BRONZE: V Energy Drink Limited Edition ‘Bling’ POS Campaign, Saltmine Design Group for Frucor Suntory

08. Petrol, Convenience & Route – Permanent Display
BRONZE: Telstra POS Display, ID POP for Telstra

09. Health & Beauty – Temporary Display
SILVER: Rimmel Volume Shake Mascara, Store Display Global for Coty Australia
BRONZE: Panadol Optizorb Display, Bluestar Display for GlaxoSmithKline

10. Health & Beauty – Permanent Display
BRONZE: American Crew Barbershop Unit, Pop This Pop That for Revlon Professional Australia

11. Consumer Electronics – Temporary Display
GOLD: HP Printer Brand Blocking Unit, Convert for HP Australia
SILVER: World’s Thinnest – Rotating HP Display, Convert for HP Australia
BRONZE: Floating and Rotating – HP Dual Display, Convert for HP Australia

12. Consumer Electronics – Permanent Display
GOLD: Dolce Gusto Wall and End Cap permanent displays, Ergo with Selmor Displays for Nestle
SILVER: Samsung ‘The Frame TV’, Greater Group with Harvey Norman for Samsung
BRONZE: Game with Passion, Active with The Store WPP AUNZ for Logitech

13. Specialty Retail, Lifestyle & Service Providers – Temporary Display
SILVER: The Joy of Uniqlo, Active for Uniqlo Australia
BRONZE: Petbarn ‘The Home of Grain Free’, Id8 Studio with One Partners for Petbarn

14. Specialty Retail, Lifestyle & Service Providers – Permanent Display
GOLD: Disney Junior in Toys R Us, Mills Echo with SPARK! for The Walt Disney Company
SILVER: Supercheap Auto – Scan & Discover Kiosk, Selmor Displays with Lateral Systems for Supercheap Auto
BRONZE: Petbarn Chuck It Floor Stand, Exposure Creative for Petbarn

15. Category Management
GOLD: Wonderland by Myer, IdeaWorks with Active for Myer
SILVER: Kellogg’s Lunchbox Station, Bluestar Display for Kellogg Australia
BRONZE: XBOX Panel Suite, Mills Echo with SPARK! for Microsoft

16. Window Displays
GOLD: The Joy of Uniqlo, Active for Uniqlo Australia
SILVER: Seafolly – Vintage Wildflower, Dashing for Seafolly
BRONZE: Giftorium Christmas Windows, Active for Myer

17. Store Design
GOLD: Wonderland by Myer. IdeaWorks with Active for Myer
SILVER: Supercheap Auto, McCartney Design for Supercheap Auto
BRONZE: Disney Incredibly Magical Personalisation Station, Active for The Walt Disney Company

18. Environmental Stewardship
GOLD: Myer New Season – Autumn/Winter 17, Active with AFI Branding for Myer

19. Digital In-store
GOLD: Supercheap Auto – Scan & Discover Kiosk, Selmor Displays with Lateral Systems for Supercheap Auto
SILVER: Wonderland by Myer, IdeaWorks with Active for Myer
BRONZE: Disney Junior in Toys R Us, Mills Echo with SPARK! for The Walt Disney Company

20. Mobile, Social & Online
GOLD: Bank of Dad, The Idea Shed for Pernod Ricard
SILVER: Allen’s Pick & Remix – Vote for Your Favourite Lolly, Ergo Asia with Store Display Global for Nestle Australia

21. Experiential
GOLD: Captain Morgan Bermuda Triangle, Traffik for Diageo
SILVER: Wonderland by Myer, IdeaWorks with Active for Myer
BRONZE: Aqium Stop the Germ Swap, Geometry Global with Ogilvy Sydney for Ego Pharmaceuticals

22. Sales Promotion
GOLD: Anchor Olympics Promotion, Raydar for Fonterra Brands
SILVER: Disney Incredibly Magical Personalisation Station, Active for The Walt Disney Company
BRONZE: JD BWS Bar Fridge Win Instore Promotion, Bluestar Display for Brown Forman

23. Direct Marketing & Loyalty
BRONZE: PIA Kiosk, Bluestar Display for The Property Investors Alliance

24. Occasion-based Shopper Campaign
GOLD: Wonderland by Myer, IdeaWorks with Active for Myer
SILVER: Myer Christmas Giftorium, Active for Myer
BRONZE: Kinder Easter 2017, Orora Specialty Packaging for Ferrero Australia

25. Integrated Path to Purchase Campaign
GOLD: Reinvent Retail – HP Premium Product Launch, Convert for HP Australia
SILVER: Petbarn ‘The Natural Home of Grain Free’, One Partners with id8 Studio for Petbarn
BRONZE: Miele Shop in Shop at Harvey Norman Alexandria, Mills Echo for Miele Australia

26. Field Marketing Excellence
SILVER: Microsoft Evangelists – Driving Valuable Experiences, CPM Australia with Retail Safari for Microsoft
BRONZE: Paint the Town Red and Yellow, Brand Influence Group for Unilever

2017 POPAI Pinnacle Award winners

People’s Choice
Wonderland by Myer, IdeaWorks with Active for Myer

Best Design & Innovation
Wonderland by Myer, IdeaWorks with Active for Myer

Best Shopper Experience
Supercheap Auto – Scan & Discover Kiosk, Selmor Displays with Lateral Systems for Supercheap Auto

Best Temporary Display
Disney Incredibly Magical Personalisation Station, Active for The Walt Disney Company

Best Permanent Display
Wonderland by Myer, IdeaWorks with Active for Myer

Tom Harris Marketing at Retail Award(Best in Show)
Wonderland by Myer, IdeaWorks with Active for Myer

How to Win Post-Amazon – Breakfast discounts

Topics: Featured, Home (News & Articles)

POPAI members receive a 10% discount to the How to Win Post-Amazon world breakfasts, featuring Super Retail Group CEO, Peter Birtles, Sumo Salad CEO, Luke Baylis; Dymocks CEO, Steve Cox; and Greater Group CEO and POPAI member, Neil Arrowsmith.

Sydney
Thursday 19 October
7.30am – 9.30am
Amora Hotel, Sydney CBD

Melbourne
Thursday 26 October
7.30am – 9.30am
River’s Edge Events, Melbourne CBD

Use the code POPAI when booking to receive your discount. Click here to book.

FFB Event Invitation

 

GlobalShop 2018 Tour

Topics: Featured, Home (News & Articles)

GLobalshop 2018In 2017 POPAI ANZ took a small delegation if Australian and NZ members and non-members to EuroShop in Germany.

In 2018, the annual GlobalShop event will take place from March 27-29 in Chicago, USA.

For more than 25 years, GlobalShop has served as the largest retail design industry trade show and is the only annual event that combines store design, visual merchandising, retail technology and shopper marketing leaders under one roof.

Highlights of the show:

  • Face to face networking opportunities with 10,000+ retail industry professionals
  • Pavilions addressing your individual buying needs
  • Fresh ideas and innovative solutions to optimize your store design
  • Insightful educational sessions led by thought leaders in the industry

Winners of the Shop! Global Awards, featuring winners from the POPAI ANZ Awards will also be announced at the event.

POPAI ANZ members receive free entry to GlobalShop via our international partnership with POPAI parent, Shop!.

Should a big enough group be interested, we will also organise for retail tours of the Chicago area, as well as some POPAI ANZ tour drinks and dinners.

Accommodation will book out quickly. To register your interest, please email POPAI GM, Carla Bridge at carla@popai.com.au.

For more information on GlobalShop, visit www.globalshop.org.

September Retail Environments Magazine

Topics: Market Intelligence, Retail Environments

Retail enviro mag SeptRetail Environments is the official magazine of the Shop!. It focuses on the business of the ever-changing retail landscape. In the September  issue of Retail Environments magazine you'll find:

Cradle to Where?

Beyond Utility Savings

POP Show Spotlights Innovation

Quantitative Ethnography

Focus: POP Displays

Home Sweet Home for Ethel M

5 Trends in Loss-Prevention Devices

You’ll also find new product information, inspirational photos of windows and store interiors, and news of member design and supply firms.

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New members – Sept 2017

Topics: Featured, Home (News & Articles)

Woolworths

FriendsMore than a supermarket, Woolworths is part of Australia's biggest retail group, Woolworths Limited, incorporating trusted food, liquor and general merchandise brands including Endeavour Drinks, BWS, Dan Murphy's and Big W among others.  With expansion into financial services and multi-channel initiatives, our innovation and customer obsession is changing the face of Australian retail.

The Woolworths supermarket chain is proud to be Australian, with 96% of its fresh fruit and veg coming from local sources.

Woolworths Media Hub was established to provide one central contact for all collaborative marketing iniatives within Woolworths Supermarkets. The Media Hub is focused on assisting Trade Partners in developing the most effective marketing campaigns to drive sales & brand exposure across all customer touch points.

Tel: 1300 767 969
Website: woolworths.com.au

Danone

danone logoDanone is a leading global food company built on four business lines: Essential Dairy and Plant-Based Products, Early Life Nutrition, Waters and Medical Nutrition.

Through its mission and dual commitment to business success and social progress, the company aims to build a healthier future, thanks to better health, better lives and a better world, for all its stakeholders—its more than 100,000 employees, consumers, customers, suppliers, shareholders and all the communities with which it engages.

Its products are present in over 130 markets, with the brand portfolio including international brands such as Activia, Actimel, Alpro, Danette, Danonino, Danio, evian, Volvic, Nutrilon/Aptamil, and Nutricia.

Listed on Euronext Paris and on the OTCQX market via an ADR (American Depositary Receipt) program, Danone is a component stock of leading social responsibility indexes including the Dow Jones Sustainability Indexes, Vigeo, the Ethibel Sustainability Index, MSCI Global Sustainability, MSCI Global SRI Indexes and the FTSE4Good Index

Website: danone.com

Metrix Consulting

MetrixMetrix uncovers insights that lead to more impactful branding and communications across all marketing touch points in the path to purchase.

The company works with clients at each stage of the business planning cycle. From mapping the path to purchase, to identify opportunities for increasing conversion. Optimising POS creative prior to launch. And evaluating the effectiveness of shopper marketing to determine ROI and identify learning for the future.

Website: metrixconsulting.com.au