Industry leaders, hot topics, coffee, pastries and friends. Turbo start your day, your business and your career with the POPAI Professional Development Series. In 2016 we heard from Red Bull, Pernod Ricard, Westfield, IRI, GfK, and POPAI Globalshop. In 2017 we continue the insights, with a full calendar of five Sydney breakfasts and two Melbourne breakfasts.
2017 Professional Development Series
SYDNEY: RETAILERS SPEAK - Institchu & Barbeques Galore
Wednesday 21 June, 2017, 7:30am-9am
SMC Function Centre, 66 Goulburn St, Sydney
$60 + GST Members, $110 + GST Non-Members
Leading retailers, Barbeques Galore & InStitchu will share top insights into their world of retail, what marketing they've used, and how it's working.
Michelle Forster, General Manager, Marketing of barbeque and outdoors retailer, Barbeques Galore, will take POPAI Professional Development Series attendees through Barbeques Galore's recent rebrand - what it entailed, why, and how it's working.
Michelle has worked at Johnson & Johnson where she reversed five year decline to transform the Women’s Health division and a three year decline in the Topical Health division to growth – both within 12 months. She has also worked as Head of Marketing at Birch & Waite Foods, leading the company strategic plan.
Johann Grunberger, Sales & Marketing Manager at InStitchu will drill down into the InStitchu story and how marketing has played a part in the retail brand's strong growth. Founded in 2012, Institchu began as an online only business allowing for the custom creation of men's suiting and formal wear. It now has showrooms across Australia, New Zealand and New York, and is considered to be one of Australia's top new retailers.
Johann has been deeply involved in the Australian start up scene for more than five years, having worked on behalf of international e-commerce incubator Rocket Internet to found, build and exit three different businesses in Australia. At InStitchu, he drives the brand's digital strategy and is an avid believer in testing all forms of digital marketing channels to drive sales.
POPAI PDS Series is proudly supported by our Series Event Partners:
All 2017 POPAI events are proudly supported by our media partner: