Industry leaders, hot topics, coffee, pastries and friends. Turbo start your day, your business and your career with the POPAI Professional Development Series. In 2016 we heard from Red Bull, Pernod Ricard, Westfield, IRI, GfK, and POPAI Globalshop. In 2017 we continue the insights, with a full calendar of five Sydney breakfasts and two Melbourne breakfasts.
2017 Professional Development Series
SYDNEY: Digital Now - Google
Wednesday 16 August, 2017, 7:30am-9am
Google, 48 Pirrama Rd, Pyrmont
$60 + GST Members, $110 + GST Non-Members
Hosted at Google's Pyrmont head office, James Boysons Google's Industry Manager, Retail, and the team will take Professional Development Series Breakfast attendees through a host of insights and developments.
James and the team will cover:
• Insights on Amazon's entry to Australia
• Bridging online and offline: Driving growth in an online world
• Give credit where it's due with smarter attribution - measuring digital spend
Enjoy a light breakfast and industry networking prior to the one hour presentation - spaces are limited!
SYDNEY: IRI’s Market Moves Grocery Channel Update
Hosted at IRI's head office, Mike Boland, IRI's Consumer Shopper Analytics Director, will share insight into the Australian Grocery Channel’s key performance, Private Label and the evolving shopper landscape.
Enjoy a light breakfast and industry networking from 7:30am prior to the one hour presentation - spaces limited!
Mike Boland leads the Consumer Shopper Analytics team in Australia, which leverages multiple analytic approaches and data sets to provide clients with insight on how to help them win with shoppers at retail. Over the last 18 years, Mike has leveraged his strategic consumer, shopper and market research expertise to support global, local and multi-national clients in the FMCG and Automotive sectors.
Working in both the US and Australian markets, Mike supported FMCG clients such as Coca-Cola, Georgia-Pacific, Nestle, Proctor and Gamble. In his last role at Nielsen as a Director in their Shopper Practice, Mike led a number of bespoke retailer and manufacturer research projects that incorporated a wide range of quantitative and qualitative research methodologies.
Before joining IRI, Mike returned to the automotive industry where his career started, to lead the transition and set up of one of Australia’s largest tracking studies.
POPAI PDS Series is proudly supported by our Series Event Partners:
All 2017 POPAI events are proudly supported by our media partner: