POPAI’s Awards Steering Committee drives the Association’s key mandate of recognising and rewarding excellence in retail marketing, through the industry’s most prestigious awards, the POPAI Marketing at Retail Awards.

Robert RulliRobert Rulli

Robert is Industrial Design Manager for Bluestar STI. As a qualified Industrial Designer, Robert has been in the POP industry for 10 years, working with some Australia’s biggest brands & agencies to activate their campaigns in the retail sector. Along with a passion for design, Robert‘s contribution to the Australian POP industry is aimed at achieving simplicity & innovation in every project undertaken. For almost 2 years, Robert has been at the forefront of the creative field as the Lead Creative Designer at Blue Star STI (Formerly, STI Group, & now the POS arm of the Blue Star Group), working closely with clients & sales to d
eliver the most effective outcome. With his expertise of design & manufacture, Robert’s goal within POPAI’s Awards Steering Committee is to identify & promote good design within the industry.

NScreen Shot 2016-02-23 at 3.46.26 pmyree Shamlian

Nyree is Retail Activation Manager at Ferrero. With over 12 years’ experience in activations and category management, currently working with blue chip brands including Ferrero Pralines, Nutella, Kinder Surprise, Tic Tac and Kinder Chocolate. Nyree is passionate about distilling the legacy of great brands into gold class activations, which have proven to increase awareness, reach, engagement and conversion -  influencing both shopper and retail environment in a positive way.