The POPAI ANZ Executive Committee is a group of industry leaders with a focus on advancing POPAI’s core pillars of Shopper Marketing leadership through education, research and industry guidelines, and connecting the POPAI community through events, networking and online. 

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Anthony Ballesty

Anthony is Managing Director of id8 Studio. With almost 20 years in the industry as a skilled creative director, commercial manager and industrial designer (Masters, Industrial Design) Anthony is a senior figure in the Australian POP industry. In 2002 Anthony established Id8 Studio and has spent the past 13 years growing the business to be one of the leading retail display companies in Australia today. He leads a talented and dynamic team of design, operations and activation specialists, delivering end to end innovative display and category solutions at retail. Anthony also serves on the POPAI Awards Steering Committee.

3ad7af6Mark Fletcher

Managing Director, ShopScience.
Mark is a highly skilled qualitative/quantitative researcher with experience in consulting and research management. He has particular expertise in applying customer based insights to drive increased sales and profits, and to leverage emerging technologies that can add value to shoppers.

Lisa Galea

Point of Purchase Manager, Confectionery and Snacks, Nestle.
A highly experienced and passionate international Shopper Marketer with over 15 years’ experience in blue-chip FMCG companies worldwide (Procter & Gamble, Goodman Fielder, Mondelez and two stints at Nestle).

Leveraging Category and Shopper Insights to provide engaging Shopper Activations tailored to specific channels and occasions.A true believer that successful Shopper Marketing changes behaviours of Shoppers and makes the mundane grocery trip that little bit more exciting.

Stuart Garland

Customer Marketing Manager, Dulux.
Stuart Garland is Customer Marketing Manager at Dulux Australia, part of the DuluxGroup home improvement & construction products organisation.

Stuart's team is responsible for activation of shoppers, retail staff and internal sales staff utilising tools such as:
- colour display units
- POP displays including physical demonstrations of product features & benefits
- beacon & NFC proximity devices
- "how to" and product features & benefits video writing & production
- category & space planning
- sales team communications
- expo events & displays

Jason-MahoneyJason Mahoney

Jason is Managing Director of  Kantar Retail, with 9 years of extensive Consulting experience with Glendinning Management Consultants and Kantar Retail across the US and Australia, and prior to that 12 years Management and Leadership experience in Australia, South Africa, China and Taiwan with Unilever, Jason provides a strong Commercial perspective to a large number of clients regarding Category, Shopper, Channel and Customer.  Specifically, Jason has worked across a wide range of industries from Food, Beverage, Liquor, Tobacco, Pharmaceuticals, Health and Beauty, Consumer Electronics and Online to help develop growth strategies and build capabilities to extract maximum shareholder value and deliver high levels of Customer satisfaction.

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Mark Weiss

Chief Executive Officer, Megara (Australia) Pty Ltd

Mark is the Chief Executive Officer at Megara (Australia) Pty Ltd. Mark has over 20 years’ experience in the plastics manufacturing and recycling industry. Megara is an Australian company that is in the business of manufacturing environmentally-responsible plastic substrates - many of which are utilised in the production of customised POS and packaging solutions. Throughout his various roles at Megara, Mark has accumulated a wealth of knowledge and experience working across multiple segments of the retail value-chain; these include POS convertors, creative agencies, and brand-owners operating within the retail sector. This depth and breadth of experience provides a solid foundation from which to add value as a member of the POPAI Executive Committee.

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Lisa Doban

Business Manager – Visual Merchandising – Sports Division – Rebel Group

Lisa is a Business Manager at Super Retail Group with a focus on the customer experience, heading up Visual Merchandising, Store Design and Team Training for the Sports Division.

With almost 20 years’ experience in retail Visual Merchandising and Marketing Lisa has a strong understanding of the retail landscape and the customer journey across all channels. With experience in Sports, apparel and accessories from specialty to luxury Lisa is focussed on creating customer solutions, driving engagement, innovation and conversion.

Lisa has worked across local and global brands with large store portfolios such as Super Retail Group, Specialty Fashion Group, Apparel Group and Esprit.

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Michelle Casey

Channel Marketing Lead, Consumer Channels Group, Microsoft Australia

Michelle Casey has more than fifteen years of marketing experience and is the current Channel Marketing Lead for Microsoft in Australia; Michelle is passionate about marketing and customer insights and experiences. With a focus on the technology Industry Michelle has led retail and channel marketing teams across Microsoft, Nokia Mobile phones and within the security anit-virus industry. With recent focus online, digital marketing and through the line campaigns, Michelle is always interested in innovation in retail.