All staff and Board members of POPAI may be contacted via

Carla Bridge

General Manager
Ph: (02) 9281 2630
M: 0412 727 774

Carla Bridge has close to 15 years experience in the Australian retail industry, having served as Managing Editor of Inside Retail magazine for more than six years, and most recently as Head of Media and Communications at the Australian Retailers Association (ARA). She has spent has spent more than a decade reporting and commentating on the retail and FMCG industries and issues including fashion, e-commerce, acquisitions, lifestyle, and retail and shopper trends.

Carla is also experienced in public relations and marketing, having worked on corporate communications, experiential, business to business, and consumer campaigns for a number of high profile retail and FMCG brands at both boutique PR and international advertising companies.

Melissa Keown

Ph: (02) 9938 5150