Inspiring marketing at retail, worldwide.

POPAI is the go-to industry association for shopper marketing and retail experience, part of the global Shop! network, in 45 countries worldwide. POPAI provides knowledge and inspiration to retailers, brands, creative agencies, POP companies and media, through sharing market intelligence, case studies, events, and Australia's benchmark Marketing @ Retail Awards program. Join us today.




Best Practice

  • Whitepaper: POP Compliance

    POP compliance

    The point of purchase represents the time and place at which all the elements of the sale—the shopper, the money, … Read More >

  • 5 Tips to Navigate the Amazon Jungle

    Amazon office

    By Angela Brown, Pale Blue Dot Consulting We all know it’s going to happen, it’s just a question of when … Read More >

  • Aussies scoop prizes at Global Awards

    Creative Instore_Pinacle of Premium Wine

    Four Australian retail marketing campaigns have won top gongs at the annual Shop! (formerly POPAI) Global Awards, announced at the … Read More >

  • Lucozade Zero UK launch

    TRO Australia’s sister in the UK was responsible for the UK launch of Lucozade Zero in the second half of … Read More >

  • Seafolly windows pop


    Dashing’s in-house industrial designer was consulted by Seafolly’s Visual Merchandising team to help realise their latest swimwear concept across seven … Read More >

  • Understanding design realisation


    By Steve Jackson – Schawk Brand owners spend a substantial amount of time and money with top tier agencies on … Read More >

  • Pepsi Max activates Australia Day

    Pepsi Max kombi

    Pepsi Max has teamed up with taxi and ridesharing service, GoCatch, giving Sydneysiders the chance to be picked up in … Read More >

  • George Weston’s Olympic effort

    880 x 880_2

    George Weston Foods brought the excitement of the Olympics games to life for consumers in store with an eye catching … Read More >

  • Sealord NZ triumphs with its Little Fleet

    The below campaign, by Geometry Global New Zealand, for Sealord New Zealand took out the Gold at the 2016 Dragons … Read More >

  • New lessons in shopper segmentation


    This paper proposes that the methodology utilised by POPAI for the Shopper Engagement Study provides a sound framework for developing … Read More >


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