Inspiring marketing at retail, worldwide.

POPAI is the go-to industry association for shopper marketing and retail experience, part of the global Shop! network, in 45 countries worldwide. POPAI provides knowledge and inspiration to retailers, brands, creative agencies, POP companies and media, through sharing market intelligence, case studies, events, and Australia's benchmark Marketing @ Retail Awards program. Join us today.

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 POPAI 2016 AWARDS WINNERS - VIEW HERE

Best Practice

  • Lucozade Zero UK launch

    TRO Australia’s sister in the UK was responsible for the UK launch of Lucozade Zero in the second half of … Read More >

  • Seafolly windows pop

    seafolly

    Dashing’s in-house industrial designer was consulted by Seafolly’s Visual Merchandising team to help realise their latest swimwear concept across seven … Read More >

  • Understanding design realisation

    brand

    By Steve Jackson – Schawk Brand owners spend a substantial amount of time and money with top tier agencies on … Read More >

  • Pepsi Max activates Australia Day

    Pepsi Max kombi

    Pepsi Max has teamed up with taxi and ridesharing service, GoCatch, giving Sydneysiders the chance to be picked up in … Read More >

  • George Weston’s Olympic effort

    880 x 880_2

    George Weston Foods brought the excitement of the Olympics games to life for consumers in store with an eye catching … Read More >

  • Sealord NZ triumphs with its Little Fleet

    The below campaign, by Geometry Global New Zealand, for Sealord New Zealand took out the Gold at the 2016 Dragons … Read More >

  • New lessons in shopper segmentation

    segment

    This paper proposes that the methodology utilised by POPAI for the Shopper Engagement Study provides a sound framework for developing … Read More >

  • POPAI 2016 WINNERS ANNOUNCED

    > 2016 Marketing @ Retail Awards Winners Announced! VIEW ANNOUNCEMENT HERE READ PRESS COVERAGE: INSIDE FMCG MUMBRELLA POWER RETAIL INSIDE RETAIL … Read More >

  • Industry leaders to converge at POPAI Summit

    Industry leaders from around the globe will converge on Sydney Showground on September 15-16 for the 2016 POPAI Marketing @ … Read More >

  • 9 truths you didn’t know about Xmas – from Koji, POPAI and the ACRS.

    Welcome to the first quarterly instalment of POPAI Insights with KOJI – a free report for POPAI members on Xmas … Read More >

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