Inspiring marketing at retail, worldwide.

POPAI is the go-to industry association for shopper marketing and retail experience, part of the global Shop! network, in 45 countries worldwide. POPAI provides knowledge and inspiration to retailers, brands, creative agencies, POP companies and media, through sharing market intelligence, case studies, events, and Australia's benchmark Marketing @ Retail Awards program. Join us today.

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 POPAI 2016 AWARDS WINNERS - VIEW HERE

Best Practice

  • New lessons in shopper segmentation

    segment

    This paper proposes that the methodology utilised by POPAI for the Shopper Engagement Study provides a sound framework for developing … Read More >

  • POPAI 2016 WINNERS ANNOUNCED

    > 2016 Marketing @ Retail Awards Winners Announced! VIEW ANNOUNCEMENT HERE READ PRESS COVERAGE: INSIDE FMCG MUMBRELLA POWER RETAIL INSIDE RETAIL … Read More >

  • Industry leaders to converge at POPAI Summit

    Industry leaders from around the globe will converge on Sydney Showground on September 15-16 for the 2016 POPAI Marketing @ … Read More >

  • 9 truths you didn’t know about Xmas – from Koji, POPAI and the ACRS.

    Welcome to the first quarterly instalment of POPAI Insights with KOJI – a free report for POPAI members on Xmas … Read More >

  • Digital version – Retail Environments magazine – May/June 2016

    Read Full Report – Courtesy of A.R.E 

  • Reimagining experiences to grow your business: 3 steps to digitally transform your consumer packaged goods

    When Consumer Packaged Goods (CPG) manufacturers think digital, behavioral tracking and social media often come to mind. However, as we’ve … Read More >

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