2017 Marketing @ Retail Summit & Awards Gala Dinner

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Inspiring marketing at retail, worldwide.

POPAI is the go-to industry association for shopper marketing and retail experience, part of the global Shop! network, in 45 countries worldwide. POPAI provides knowledge and inspiration to retailers, brands, creative agencies, POP companies and media, through sharing market intelligence, case studies, events, and Australia's benchmark Marketing @ Retail Awards program. Join us today.

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Best Practice

  • Special Report: Reinventing Customer Service

    reinventing cust

    *Exclusive POPAI members-only report*   Customer experience has become the guiding principle for service industries of all types, but it … Read More >

  • ‘Health’ trend growing brands

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    IRI research is showing shoppers are broadening their healthy eating habits and the brands taking advantage of these pockets of … Read More >

  • POPAI members win at MAA Globes

    Dentsu Japan - MAA Red Globe winner

    Two Australian POPAI members have taken out prizes at the MAA Worldwide Globes overnight in London. The Zoo Republic won … Read More >

  • Journal of Shopper Research: May 2017

    Spring JSR

    The Journal of Shopper Research is a quarterly academic journal that embraces both academic and commercial research that helps to … Read More >

  • Whitepaper: POP Compliance

    POP compliance

    The point of purchase represents the time and place at which all the elements of the sale—the shopper, the money, … Read More >

  • 5 Tips to Navigate the Amazon Jungle

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    By Angela Brown, Pale Blue Dot Consulting We all know it’s going to happen, it’s just a question of when … Read More >

  • Aussies scoop prizes at Global Awards

    Creative Instore_Pinacle of Premium Wine

    Four Australian retail marketing campaigns have won top gongs at the annual Shop! (formerly POPAI) Global Awards, announced at the … Read More >

  • Lucozade Zero UK launch

    TRO Australia’s sister in the UK was responsible for the UK launch of Lucozade Zero in the second half of … Read More >

  • Seafolly windows pop

    seafolly

    Dashing’s in-house industrial designer was consulted by Seafolly’s Visual Merchandising team to help realise their latest swimwear concept across seven … Read More >

  • Understanding design realisation

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    By Steve Jackson – Schawk Brand owners spend a substantial amount of time and money with top tier agencies on … Read More >

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